Program Benefits for
Processors
The Habitat-Friendly Winter Wheat Ecolabel Program
The Habitat-Friendly Winter Wheat Ecolabel Program is an initiative that promotes Western Canadian winter wheat and its ability to sustain critical wildlife habitat.
Support the Habitat-Friendly Winter Wheat Ecolabel Program
Growing Western Canadian winter wheat is one of the simplest ways farmers can support the nesting habitats of Canadian wildlife on the prairies, which is proven by research conducted by Ducks Unlimited Canada.
The Ecolabel helps Canadians feel confident identifying food and drink items made using 30% or more Western Canadian Winter Wheat. The Ecolabel helps Canadians feel confident that the choices they make are having a positive impact on the environment by supporting wildlife habitats.
Offering Canadians a Sustainable Option
Western Canadian winter wheat fulfills a growing consumer demand for sustainably produced food and beverages.
The Winter Wheat Ecolabel not only helps Canadians identify a sustainable choice and validates their buying decisions, but it also provides you with an opportunity to position your brand in a progressive way.
