A multi-generational family groups together at their kitchen island. The kids have their hands in bowls of flour, and the parents and grandparents are assisting with the baking and are having a great time.

Program Benefits for

Consumers

Canadians Like You Are Demanding More

Canadians like you are demanding more from those who put food on their plates. You want to feel confident that the ingredients that nourish you and your family are grown in the most environmentally sustainable way possible.

A man stands in a supermarket aisle, reading the writing on a package.

Western Canadian winter wheat is a sustainable crop that supports biodiversity and protects nesting habitat for ducks and other birds — Ducks Unlimited Canada’s research proves it.

In Western Canada, cereal crops and other grains are traditionally planted in the spring, but winter wheat is planted in the fall, staying cozy under a blanket of snow all winter long. This change in season is a shift in planning for many farmers, but it’s also perfect for nesting wildlife.

“Studies have shown that ducks nesting in winter
wheat are 24x more successful than those nesting
in spring-sown cereals.”

Winter Wheat Benefits Farmers

A hand passes over a field of wheat, lightly touching the tops of the stalks.

Winter wheat yields are often higher than spring wheat.

Higher yields mean increased returns
compared to other similar crops.

A grain elevator and large farming equipment and buildings stand on golden wheat fields, framed by the large blue prairie sky.

Winter wheat also provides farmers with the flexibility to sell their grain to different markets.

Together, we can all be leaders in sustainability.

Start by looking for the Habitat-Friendly Winter Wheat Ecolabel on products in your grocery store or ask your grocer to stock more sustainable options. Know that when you buy a product with the Habitat-Friendly Winter Wheat Ecolabel, you are supporting local Canadian farmers and their efforts to put sustainable practices and our environment first.

A collage of photos: a box of baked goods is handed from one person to another, and a consumer inspects a canned beverage in a store.

Buy Ecolabel Products

Find the Habitat-Friendly Winter Wheat Ecolabel on these products and start helping wildlife habitats today — just look for the nesting duck.

Northern Keep Vodka, and a garnished cocktail made with it in a glass. They both sit on top of a small wooden pedestal.

A bag of soulanges artisan winter wheat flour, sitting on a wooden pedestal.

Coyote Pancake mix, sitting on a wooden pedestal. It's certified 30% habitat friendly winter wheat.