Habitat Friendly Winter Wheat logoHabitat Friendly Winter Wheat logo
A bakery employee hands a package with the Habitat Friendly Winter Wheat label on it to a customer. The package contains two lovely rolls of bread.

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Join the Brands Making Positive Impacts

The Habitat-Friendly Winter Wheat Ecolabel helps Canadians identify a sustainable choice, while providing you with an opportunity to position your brand in a progressive way. Please scroll down for details on how to join the program, or use the form below to request information.

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A collage of three images: a grainery, a man examining his freshly brewed glass of beer, and a family making bread at home.

Join the Habitat-Friendly Winter Wheat Ecolabel Program

DOwnload Application

How to Join

Joining the ecolabel program requires entities to meet program certification requirements for initial enrollment, as well as maintaining compliance with program standards as part of a three-year audit cycle. Entities that are eligible for certificates in the program include grain handlers, mills, and manufacturers.

  1. Application – Program participants submit an application to the program administrator. Download the application form.
  2. Third-party Audit – A third-party auditor completes a remote audit of the applicant.
  3. Certification Decision – The auditor will submit documents to the program administrator for review by the Governance Committee.
  4. Approval – The participant receives their certificate and information on ecolabel claims and logo use guidelines.

Certification

The Habitat-Friendly Winter Wheat Ecolabel Program will operate on a three-year audit cycle, where program participants will be required to submit updates regarding their operation and information on certified volumes to the program administrator on an annual basis.

Program Requirements

Key program requirements must be met for establishing the claim of Habitat-Friendly Winter Wheat at the point of sale from farmers as well as traceability.

Grain Handler or Mill Requirements for Receipt of Western Winter Wheat:

  1. Identity of the Wheat variety grown as belonging to the class Canada Western Red Winter Wheat. Program participants will be required to submit evidence of wheat variety classification of CWRW according to Canadian Grain Commission’s Official Grain Grading Guide.
  2. Education and Outreach Activities with Farmers that Supply Western Winter Wheat.

To support stewardship practices by farmers, an education and outreach component will be part of the initial step of establishing the claim. Chain of Custody Requirements for Mill and Manufacturer:

  1. Segregating Certified Grain – Physical segregation of grain will need to be demonstrated through your management, including documentation and record keeping that support tracking of certified product, and evidence of physical controls to separate the grain.
  2. Blending Threshold – To qualify for certification status, the percentage of winter wheat in the flour of the final product must be determined and consist of at least 30% by weight of certified Habitat-Friendly Winter Wheat.