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Do you want to diversify your crop options, unlock on-farm advantages, and help Canadians make sustainable choices? Grow winter wheat.

Western Canadian winter wheat delivers a variety of on-farm agronomic advantages such as improved soil health, higher crop productivity, and more efficient use of crop inputs. Winter wheat also provides farmers with the flexibility to sell their product to different markets.

A farmer stands in waist-deep grain fields, examining a stalk of wheat closely.

This unique initiative creates a niche opportunity to sell your winter wheat
to higher-value markets, like consumer food products, while demonstrating
how you’re protecting the environment. The Ecolabel program leverages
Canada’s grain classification and variety registration system allowing farmers
to participate without the need for on-farm audits or certification.

The focus of the traceability system for the Ecolabel is on each step of the supply
chain after grain is delivered from the farm and to the point that it is incorporated
in a consumer-facing product. Farmers participate simply by growing Western Canadian winter wheat and delivering it to certified grain handlers or mills.

A collage of photos: a grain mill and a smiling farmer.
A field of golden grain, wheat in particular.

Gary Stanford, Alberta Winter Wheat Farmer

As many key players in the Canadian wheat industry continue working to improve opportunities for the development, production, and sale of winter wheat, I encourage farmers to speak with their crop commissions and agronomists as the first step in growing winter wheat on their farms.

Due largely to the many periods of drought in our area, I grow winter wheat as it provides a way to use moisture from the winter to sustain my crop. Now, decades later, I have a new perspective on the many other benefits of incorporating Canada Western Red Winter (CWRW) into our crop production.

“I encourage farmers from all around the Prairies to take a new look at the benefits of growing winter wheat. Since I started farming in the early ‘80s, winter wheat has continued to have a place in my crop rotation. Whether grown on dryland or irrigated acres, winter wheat is a successful crop that continually performs well on both land types on my farm.”


Gary Stanford is a dryland and irrigation farmer near Magrath in southern Alberta. Gary farms 3,000 acres along with his two sons and has been proudly involved with the Alberta Winter Wheat Producer’s Commission, the Alberta Wheat Commission, and other industry initiatives throughout his farming career.

A headshot of farmer Gary Stanford

Doug Martin, Manitoba Winter Wheat Farmer

Doug Martin grows winter wheat, hard spring wheat, canola, soybeans, and grain corn in the heart of Manitoba.

Each year, Doug grows a smaller acreage of each of the crops in his rotation, planning for staged seeding and ripening. He can then utilize the same equipment over his entire 4,000 acres. Winter wheat goes in after the canola comes off in the fall and is the first crop to be harvested in early August.

“We zero-till winter wheat into our canola stubble, which offers sustainable benefits. We farm in a wetter area, where tillage is still popular. We leave the stubble standing to catch the snow to insulate the sprouts to get through the winter. Winter wheat is a good crop to plant if you’re aiming to reduce tillage.”


Doug Martin is a fourth-generation farmer operating a mixed farm on his family’s land near Selkirk, Manitoba. He is an active member of the Manitoba Crop Alliance.

Winter wheat has several competitive advantages both in the field and in the bin. “We rarely have to spray for weeds during the growing season. Winter wheat gets a head start – it’s a very competitive crop. And it comes off early – early market gives you good cash flow off the combine, which frees up bin space before other grains come off.”

“I’ve been growing Wildfire, which has good winter hardiness. Once you get the wheat through the winter, you’ve got it made. Newer winter wheat varieties are getting close to hard red spring when it comes to milling quality and protein.”

Doug Martin believes we’re on the cusp of the ecolabeling movement here in Canada and the Habitat-Friendly Winter Wheat Ecolabel program could be the beginning of more to come.

“Winter wheat hasn’t historically been a very high value crop, so the opportunity to differentiate and add-value through an ecolabel is an exciting prospect. Millers and end-users have really embraced the Habitat-Friendly Winter Wheat Ecolabel and are moving it to market. Hopefully it will create demand and create more value for our winter wheat. It’s been really interesting seeing this project evolve.”