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The Habitat-Friendly Winter Wheat Ecolabel has real-world benefits. These benefits start with supporting wildlife habitat, unlocking new opportunities for farmers, and culminating with new sustainable choices for consumers. We are proud to showcase the brands making positive impacts by carrying the Ecolabel.

A beautiful mallard duck flies over the words Habitat Friendly Winter Wheat.
Three sets of hands holding out three separate items. The items are a handful of grain, a bottle of Northern Keep Vodka, and a plaque that says "Look for the logo on products" and continues to describe Habitat-Friendly Winter Wheat.
northern keep vodka

Northern Keep Vodka is crafted by Alberta Distillers Ltd. in Calgary, Alberta, using ingredients sourced from local Canadian farms. Through their award-winning product, the brand promotes and spreads awareness about nature conservation in Canada. Alberta Distillers is operated by Suntory Global Spirits, a world leader in premium spirits.


Soulanges Mills is a proud partner to farmers, millers, bakers and pastry makers. They’ve developed, produced and marketed specialty flours that meet the needs of industrial and artisanal bakers, as well as consumers, and are excited to add Habitat-Friendly Winter Wheat to their offerings.


Nestled in the foothills of Alberta Foothills, Coyote Pancake has delivered their whole grain pancake and waffle mixes to Canadian families for over 100 years. Coyote grows and mills their own winter wheat, so customers can be confident of the high quality and great taste.